Facebook ads are a beast. There are people that think that they are ineffective. But according to Adweek the Facebook ads brought in $9.16 Billion dollars just in the second quarter of 2017. People don't spend money on things that do not work. Except for the government. (Jk... Kinda).
As a Colorado wedding photographer, there is a large market for photographers, so standing out is key.
Anyway, when you first create your account the Facebook Ads Manager can look very confusing, but when you break it down, the basics are simple. The hard part is all the background work that you have to do prior. By this I mean, identifying your target market, setting up your goals, and writing your ad copy (One of the hardest things).
Before you get started you need to create an account. Find out how here.
After you have the account created, you can begin creating your ads. Below is a video walkthrough for those of you who want to create an ad.
Over the years I have used Facebook ads to build brand awareness and to reach new clients. When I relocated back to Denver, Colorado, and wanted to start reaching more clients for weddings in Denver, I targeted potential clients there. When I wanted to shoot more weddings in Vail, Aspen, and Breckenridge, I started targeting clients there. I have only been back in Colorado for a year, but those ads are paying off.
Stay tuned for a follow up video on Strategy and Ads.
If you have any questions please leave a comment or shoot me an email.