I started writing this blog several weeks ago and I keep putting it off as there is so much to cover. So I decided to break this up and post several different shorter posts about branding and business. Once again I do not profess to be an expert and I do try and and write more for those who are beginning in the industry. So here it goes.
What does it mean? I think I can just make up a signature logo and slap it on my photos and then I have a brand. Right? It seems that many of us starting out think this way. I am guilty of it. When I first started I thought that the only thing that I needed was a sweet logo and I was complete as a photographer. So I went into Photoshop, and tried to create a design that looked cool. I edited a background that I grabbed off of the internet and put my name and a drop shadow and KABLAM!!! Branding done. Now clients would flock to me and want their photos taken by a professional photographer.
I belong to quite a few photographer groups on Facebook and I see all too often people asking if someone can help create a watermark logo for them, just a script of their name. Or I will see a post for someone who has logos pre-made and will sell them for $50. Let me start with this. A LOGO IS NOT A BRAND. A logo is more of a flag, something that is eye catching. Think of a country, like the USA. We are more than just a flag, there is a story and in that sorry there is a lot that makes up the brand of America.
So what made me want to start writing this? Well last week I went to a workshop on branding. The two guys who were running it were amazing and I will link their work at the bottom. But they broke down the idea of what a brand is and what goes into creating a brand in such a way that I wanted to write something that may help others out. Many of these thoughts come from that work show and are credited to them.
To be continued